March 21, 2013

Throwback Thursday Featuring Chloé

Founder Gaby Aghion

 

 

Karl Lagerfeld for Chloe

 

Grace Kelly

 

Jackie Kennedy

 

Brigitte Bardot

 

Spring 2007

 

Fall 2011

 

Spring/Summer 2013

 

Jessica Stam

 

In honor of the iconic French brand’s 60th Anniversary celebration and recent party, I decided to pay tribute to the evolution of one of my favorite designers, who impacted the fashion world in an extremely important way. I love learning about the origins of some of the biggest names in fashion, and Chloé as a brand, is even more important to fashion than many realize. Chloé was founded in 1952 by Gaby Aghion after she moved  to Paris in 1945 with a vision for a luxury fashion house that was accessible for the everyday fashionista. With a distaste for the formality of typical 1950s fashion and noticing a gap in the market, she decided to create a line of high quality, off the rack and fashion-conscious clothes made of fine fabrics, which she called ‘luxury prêt-à-porter’. From that, the popular term “Ready-to-Wear” (prêt-à-porter) was born. Prior to Chloé’s launch, luxury fashion houses had only ever produced Haute Couture (made-to-measure) clothing, and Aghion changed the way that fine clothing existed in the high fashion market. Givenchy was the first designer to follow suit, and Chloé truly blazed the designer trail for high-end everyday fashion. Karl Lagerfeld became the main designer for the brand in 1966, and helped Chloé to become one of the most iconic brands in the ’70s with fashion icons such as Grace Kelly, Jackie Kennedy, and Brigitte Bardot as admirers. While the style has evolved through the years, the brand’s classic and feminine luxury has remained and for that, I could not be more grateful!

 

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